Bar Mona
Naming and visual identity for a new restaurant in Cape Town, South Africa.
Naming and visual identity for a new restaurant in Cape Town, South Africa.
Located in the heart of Cape Town, Bar Mona is a seasonal restaurant that specialises in using local produce. Their menu features modern cuisine that combines classic European techniques with influences from Southeast Asian cooking.
The design revolves around an understated and uncluttered visual language, underpinned by a palette that reflects the warmth and relaxed pace of the bar. The patterns, animation, and colour all reference the open sky and ocean views seen from the bar.
The logo, set in an uppercase sans serif typeface, features contrasting widths and curves at specific joints in the letters, creating a unique visual motif. This design was inspired by the Art Deco architecture prevalent in the bar's local neighbourhood.
